Honesty not Bullshit

AIB had never advertised in the UK before. It was important that their branch managers bought into any marketing collateral, or they simply wouldn’t use it.

The ads (and in-branch posters) were hard-hitting, but clearly not expensively produced. In some cases, like the Business Banking brochure, they were personalised for the branch or manager. They loved them and they worked!

We also re-designed and produced all of their customer facing materials from cards and cheque books, to product leaflets, service brochures and a set of Independent Guides to underline their new ‘Honest Broker’ positioning.

Other Work