The need to own

a strong brand

Products and services are in competition with very similar products and services

Your products may be copied, but your brand is always your own

Without branding, the only thing to distinguish one from another is the price

They are commodities. So the cheapest sells the most

But people buy/specify brands

Brand building turns a commodity into a brand. It makes it unique

It adds more value to the business than the cost of doing so

Strong brands provide protection against the vagaries of the market place

Effective branding allows and justifies premium pricing

Brands enhance profitability

Products and services are in competition with very similar products and services

Your products may be copied, but your brand is always your own

Without branding, the only thing to distinguish one from another is the price

They are commodities. So the cheapest sells the most

But people buy/specify brands

Brand building turns a commodity into a brand. It makes it unique

It adds more value to the business than the cost of doing so

Strong brands provide protection against the vagaries of the market place

Effective branding allows and justifies premium pricing

Brands enhance profitability

You don’t have to be Nike or BMW or some massive multinational consumer business to benefit from good branding. Branding works for SMEs. Branding works in business to business and business to consumer.

But building brands requires time and effort. It is not an instant panacea. You need to start at the right place.

Understanding Strategy

The task of your agency is to win the hearts and minds of the audience and help lead them to purchase your product or service. This is how we create demand – by giving you a strong, cohesive, relevant and individual brand proposition.

Like all successful companies, we set great store in research and development. We believe research to be the bedrock of all great communication. Without it, you can never be sure who your audience is, how they think and behave. Others are happy to rely on accepted wisdoms, dated research and anecdotal evidence. For us, real information is the only proper foundation for developing effective brand propositions and communication strategies that fully exploit the opportunities.

To learn more about how strategic communication can help transform your business and create demand for your product or service get in touch.

A Simple Process

A Simple Process

The Proof

Can we help you increase sales and profitability? The short answer is almost certainly yes.

The longer answer requires a meeting. But it is all about understanding your business and market, coupled with effective and memorable branding.

We know why. We know how. And we have the evidence.

Structured to give you more

We keep overheads to a minimum. We have strategic development, management and production in-house. We also take advantage of the large and growing breadth and depth of creative and digital talent available. (We were doing this long before out-sourcing and white labelling became fashionable buzzwords.)

Thus we provide across the board a much higher quality of talent and input for our clients than their budgets would normally allow.

WE CREATE DEMAND