Our brief was to build the market for wall-hung loos and Geberit frames.
Research indicated the need to make wall-hung accessible (relevant and affordable) to the mainstream market.
Geberit, make the concealed cisterns and flush plates, not the loos’. So we positioned them as “The strength behind modern bathroom design”, in a multi-media campaign based on “Real Life. Real People. Real Bathrooms.”
Shown here: consumer and plumber ads as well as a price list.