The International Bar Association needed to increase its membership base whilst also underlining its stature within a crowded, inward looking market.


We worked hard to understand, not only the benefit of IBA membership but also, the culture of the people we were talking to. We learnt that, whilst membership would undoubtedly enhance international working practices, real reasons had to be given. No flim, no flam. Just solid evidence. The ads below were the results.


Membership enquires increased. Our Client was happy and continues to give us the tough communication briefs that cannot be solved internally.

“The Charlotte Street Agency is a rarity in the London marketing arena: they are straight talking and know what they are talking about. When they are working out what marketing will make the most sense for your business, you always feel they are putting themselves in your position and they are looking outward from your business rather than in. They don’t give stock agency advice or solutions.

It’s no surprise then that their work for us has helped to increase our membership enquiries substantially. That’s why we continue to work with them.

I would recommend The Charlotte Street Agency to any Managing or Senior partner who wants a knowledgeable but commonsense conversation about the role marketing can – and cannot – play in building a firm’s business, and a business partner which can deliver on a firm’s marketing needs without the nonsense, or the costs, of many others.”

Tim Hughes, Deputy Executive Director, IBA

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