Intelligence not Jargon

We learnt that, whilst IBA membership would undoubtedly enhance international working practices, real reasons to join had to be given.

We needed the IBA to stand above the crowded, inward looking, jargon suffocated legal market. We needed to communicate crisply and persuasively the very real benefits of IBA membership.

The drastic growth in membership is testimony to the effectiveness of this advertising campaign.

Other Work