You are running a successful business. You may also own it. Maybe not. Either way, its success (or otherwise) is your responsibility. You put in the hours and you work hard to make it even better. But it’s not always that simple.
Technology now moves so fast that any window of opportunity for product superiority gets smaller and smaller. Innovation not only breeds new products like rabbits, but also ensures that obsolescence is equally quick. Customer expectations are becoming higher and higher, leading to increasingly promiscuous purchasing habits.
If yours is anything like most businesses we’ve worked with, you are struggling with demands on your time and competitive pressures on prices and margins: often from cheap imports and/or me-too products. Your sales reps are giving you all sorts of reasons why they’re not selling more [“too expensive”, “wrong shape”, “not the right colour”, “not sexy enough”, etc.] and they’re all your fault.
You’ve invested in a website but you’re not quite sure what it’s doing for your business. Shouldn’t it be doing more? What? You’ve tried many different initiatives but they’re not working quite as you’d wished – or as you were told they would. Why?
Because they start from the wrong place.
Quite simply, whether you are involved in selling to the general public or to other businesses, the ownership of a strong brand, rather than technology, is fast becoming the only protection for your own healthy long term business prospects.
To arrange an informal no-strings meeting, please call or e-mail Jeff Fugler.
