Advice not Selling

BEST Investment refocused its business from a research company (providing ‘Best advice’ to IFA’s) to becoming an investment broker itself. It retained its research heritage to offer top quality independent advice. We repositioned the business with the offer of ‘Personal advice from the people who advise the professionals’. Supported with national press ads, corporate literature, direct mail, and a customer contact program, the transition exceeded all business expectations.

Other Work