The NHS has long been encouraging people to quit smoking. The purpose of this campaign was to drive quitters through their local ‘stop smoking’ services.

This is all about understanding how difficult quitting is and offering practical help and support.

The stop smoking services are friendly, understanding, helpful and upbeat, which greatly enhances your chances of being successful.

We provided full strategic communications support from campaign planning to all aspects of implementation. The use of illustration was seen to ‘humanise’ the NHS, making it friendly and approachable.