The launch of RoyScot Finance Group, set up by amalgamating some existing Royal Bank business divisions with new ones, was designed to provide a one-stop shop for business finance.
Research indicated businesses (especially the target audience of SMEs) were finding banks to be generally unhelpful, un-commercial and overly risk-averse.
To create a friendly and sympathetic brand that was also highly focused and business like, we took a clear benefit “It’s our business to help your business grow” and promoted it in a straight-talking, no-nonsense language.
We produced highly visible and highly relevant Group and individual product ads, literature and mailings, all under a recognisable and approachable brand umbrella.
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020 7637 3661 jeff@thecharlottestreetagency.com