For some clients we are involved in all aspects of implementation, whilst for others, just some. When it comes to implementation, we work across the board and produce creative work in whatever medium, format or forum is required.
There is a lot of rubbish written about marketing communications. In reality, it comes down to two things.
1 Strategic relevance: If it says the wrong thing, you are wasting your money.
2 Creativity: If no one notices or engages with it, you are wasting your money.