Following Barry Foley’s sale and subsequent departure from the business, he could obviously not continue to front up Techo’s advertising and communications. We needed a new campaign.
Our on-going close contact with the senior team, including the Sales Director and his reps, clarified a particular competitive benefit of Techo’s service. With their distribution channels of furniture dealers and interior fit out companies, Techo’s vastly superior speed of quotation was a significant positive differentiator, winning them many projects. Hence, this successful ‘Fast Quotes’ campaign.