Techo UK had enjoyed good growth in the burgeoning office furniture industry, but was plateauing. The brand needed a boost to get over the next hurdle and help build long term and profitable growth. The specialist press was bursting at the seams with ads for this desk system and that task chair. Techo needed to stand out from the crowd to achieve long lasting success.
Research indicated for Techo’s two routes to market, furniture dealers and interior fit out companies, that office furniture was not just about desks and chairs. Service, trust and integrity are key issues. So we focused on the main man, Barry Foley, who is committed to enjoying a trusting partnership with his clients, which recognises the realities of office furniture contracts. He understands the importance of honesty and integrity throughout and is determined to act with clarity and transparency whatever the issue. We produced a properly integrated long running ad campaign, a new website and literature packaging all based on the new brand positioning.
