We needed to refresh our award-winning campaign (“Best use of advertising”), as the competition was actively coveting the premium sector, which Thrislington effectively owned.
We introduced a new double page spread campaign to strengthen the premium price justification through design integrity and engineering nous, using product advertising, including this education specific campaign, and project editorials.
This long-running campaign led to Thrislington becoming viewed as the best value for money, despite being known to command a massive price premium.